Traditional Media Advertising
Traditional Media Backed by Data and Experience
Traditional advertising remains one of the most trusted and effective ways to reach audiences. At Teft Media, we combine 50 years of media expertise with advanced analytics to plan and execute Television, Cable, Radio, and Out-of-Home (OOH) campaigns that deliver measurable results.
Our approach blends proven placement strategies with post-campaign analysis to ensure every ad dollar drives real impact. Whether your goal is to build brand awareness, increase traffic, or enhance regional reach, Teft Media makes traditional media work smarter for your business.
Modern Strategy Upgrades Legacy Media
Modern Strategy Upgrades Legacy Media
Even in a digital-first world, traditional media remains a powerful force. The key is using it strategically. Teft Media combines audience research, market insights, and cross-channel integration to deliver media placements that perform.
We analyze where your target audience consumes content, identify the best channels for exposure, and negotiate optimal rates for maximum ROI. Our post-campaign analytics measure reach, frequency, and engagement, helping refine strategies for future campaigns.
Key Results:
- Strategic media buying driven by data and research
- Cross-platform integration with digital and social campaigns
- Post-campaign analysis to evaluate and optimize performance
Broadcast Television
Broadcast Television
Broadcast television continues to be one of the most influential advertising mediums. It offers unmatched reach, credibility, and brand visibility. Teft Media’s team specializes in planning and buying broadcast television placements that align with your audience demographics, market area, and campaign objectives.
We negotiate competitive rates with local and national networks, select high-impact time slots, and track campaign results using both reach and response metrics. Our goal is to ensure your message connects with the right viewers and reinforces your brand across major markets.
Key Results:
- Wide audience coverage across network and regional markets
- Measurable reach and frequency for brand recall
- Strategic placement for maximum visibility and engagement
Cable Advertising
Cable Advertising
Cable television provides a more focused way to connect with specific audiences. Whether you are advertising locally or regionally, cable allows you to reach niche markets with precision. Teft Media develops customized cable strategies that balance reach, frequency, and cost efficiency.
Our team identifies the right networks and programs based on audience behavior, demographics, and geographic distribution. From household targeting to local sponsorships, we ensure every placement delivers value and strengthens your brand’s message.
Key Results:
- Granular audience targeting through regional cable networks
- Lower cost-per-impression with efficient ad placement
- Consistent exposure to relevant audiences
Out-of-Home (OOH) Advertising
Out-of-Home (OOH) Advertising
Out-of-Home (OOH) advertising puts your brand in front of consumers where they live, work, and travel. From billboards and transit displays to digital signage, Teft Media plans OOH campaigns that maximize visibility and reinforce brand recognition.
We combine location-based data and creative strategy to ensure your message appears in high-traffic, high-impact areas. Whether it’s a static billboard or a dynamic digital display, our OOH strategies help your business stay top of mind and drive action from consumers on the move.
Key Results:
- Increased brand awareness through high-visibility placements
- Strategic locations selected through data-driven analysis
- Consistent message reinforcement across multiple touchpoints
Radio Advertising
Radio Advertising
Radio remains one of the most personal and engaging forms of media. It allows you to connect with audiences during commutes, workdays, and daily routines. Teft Media creates targeted radio campaigns that deliver your message through the right stations, formats, and schedules.
We develop creative that resonates with your audience and negotiate placements that maximize reach within your budget. Whether you are running local spots or regional campaigns, our radio strategies focus on frequency, consistency, and emotional connection to keep your brand top of mind.
Key Results:
- Strong reach across targeted listener demographics
- Cost-effective campaigns with flexible scheduling options
- High engagement through creative, localized messaging
Why Choose Teft Media for Traditional Media
Why Choose Teft Media for Traditional Media
Teft Media has more than five decades of experience in planning, negotiating, and optimizing traditional media campaigns. Our success lies in combining proven advertising principles with modern analytics to deliver results you can measure.
Every campaign is backed by research, guided by strategy, and evaluated for performance. From broadcast and cable to outdoor and radio, we ensure your brand message is seen, heard, and remembered.
Key Results:
- Decades of trusted industry experience
- Transparent planning and performance tracking
- Seamless integration with digital and streaming campaigns
Let’s Talk About Your Next Campaign
Tell us a little about your business and your goals, and we’ll connect you with the right expert from our team.
Contact Information:
Schedule Service
Meet the Leaders Behind the Strategy
Our leadership team brings decades of hands-on experience in marketing, media strategy, and digital transformation. We believe in a personal approach, working closely with every client to ensure that your goals are met with precision and creativity.
Karen Corken
President
Karen oversees Teft Media’s social and digital engagement strategies. Her deep understanding of audience behavior and storytelling helps brands connect with customers in authentic, meaningful ways.
Tim Corken
CEO
Tim leads Teft Media with a vision grounded in collaboration, innovation, and measurable results. His extensive background in media strategy and client relations has helped businesses of all sizes grow through smart, data-driven decision-making.
Let’s Build Your Traditional Media Strategy
Traditional media still drives results, and with the right strategy, it can do even more. Partner with Teft Media to create a balanced, data-backed campaign that reaches audiences wherever they are — on-screen, on-air, or on the go.